#723380 as text	Ratio	AA	AA large	AAA	Fix
Aaon white	8.4:1	pass	pass	pass	Passes AAA — no fix needed.
Aaon black	2.5:1	fail	fail	fail	AA: use #a854bb as the text (4.65:1) AAA: use #be7fcc as the text (7.1:1) AA: or shift the background to #bfbfbf (4.57:1) AAA: or shift the background to #ebebeb (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #723380 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#723380 reads as cool, modern. The font library is tagged with the same vocabulary:

Modern fonts →

mcpConnect your agent — build around #723380

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›analyze #723380 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/723380-be9fc1-a8cb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md