Color

#7230cf

#7230cf
hex#7230cf
rgbrgb(114, 48, 207)
hslhsl(265, 62%, 50%)
oklchoklch(0.494 0.224 295.8)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.102

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8dcf30

#303ecf · #c130cf

#cf7230 · #30cf72

Split-complementary

Open in tool →

#cfc130 · #3ecf30

#cf303e · #8dcf30 · #30cfc1

Contrast

#7230cf as textRatioAAAA largeAAAFix
Aaon white
6.91:1passpassfail
  • AAA: use #702fca as the text (7.12:1)
Aaon black
3.04:1failpassfail
  • AA: use #8e5ad8 as the text (4.6:1)
  • AAA: use #ab83e2 as the text (7.08:1)
  • AA: or shift the background to #d1d1d1 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7230cf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7230cf reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7230cf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7230cf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7230cf-b19cc4-dfd54e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md