Color

#722dcd

#722dcd
hex#722dcd
rgbrgb(114, 45, 205)
hslhsl(266, 64%, 49%)
oklchoklch(0.49 0.225 296.5)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.0986

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#88cd2d

#2d38cd · #c22dcd

#cd722d · #2dcd72

Split-complementary

Open in tool →

#cdc22d · #38cd2d

#cd2d38 · #88cd2d · #2dcdc2

Contrast

#722dcd as textRatioAAAA largeAAAFix
Aaon white
7.07:1passpasspassPasses AAA — no fix needed.
Aaon black
2.97:1failfailfail
  • AA: use #9058da as the text (4.59:1)
  • AAA: use #ac82e3 as the text (7.06:1)
  • AA: or shift the background to #cfcfcf (4.53:1)
  • AAA: or shift the background to #ffffff (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #722dcd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#722dcd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #722dcd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #722dcd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/722dcd-b29cc4-dfd74e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md