Color

#72281d

#72281d
hex#72281d
rgbrgb(114, 40, 29)
hslhsl(8, 59%, 28%)
oklchoklch(0.385 0.107 31)
Closest name: Arcane Red (#6a2f2f)Relative luminance 0.0518

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1d6672

#721d3c · #72531d

#1d7229 · #291d72

Split-complementary

Open in tool →

#1d7253 · #1d3c72

#3c721d · #1d6672 · #531d72

Contrast

#72281d as textRatioAAAA largeAAAFix
Aaon white
10.31:1passpasspassPasses AAA — no fix needed.
Aaon black
2.04:1failfailfail
  • AA: use #cb4834 as the text (4.52:1)
  • AAA: use #d97b6d as the text (7:1)
  • AA: or shift the background to #adadad (4.59:1)
  • AAA: or shift the background to #d6d6d6 (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72281d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72281d reads as warm, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72281d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72281d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72281d-c4a69c-62cba6-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md