Color

#721fef

#721fef
hex#721fef
rgbrgb(114, 31, 239)
hslhsl(264, 87%, 53%)
oklchoklch(0.511 0.268 291.1)
Closest name: Poisoning Purple (#7f01fe)Relative luminance 0.1079

Colors that go with #721fef

Deep Sky Blue, Olive Green and Cornflower Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9cef1f

#1f34ef · #db1fef

#ef721f · #1fef72

Split-complementary

Open in tool →

#efdb1f · #34ef1f

#ef1f34 · #9cef1f · #1fefdb

Contrast

#721fef as textRatioAAAA largeAAAFix
Aaon white
6.65:1passpassfail
  • AAA: use #6c15ef as the text (7.02:1)
Aaon black
3.16:1failpassfail
  • AA: use #904ff3 as the text (4.6:1)
  • AAA: use #ae7ef6 as the text (7.11:1)
  • AA: or shift the background to #d6d6d6 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #721fef as the background.

Brands using this color

Fonts for this mood

#721fef reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #721fef
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #721fef and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/721fef-b19cc4-dfd34e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md