Color

#72158e

#72158e
hex#72158e
rgbrgb(114, 21, 142)
hslhsl(286, 74%, 32%)
oklchoklch(0.418 0.187 316.4)
Closest name: Ultraberry (#770088)Relative luminance 0.0607

Colors that go with #72158e

Forest Green, Blue Violet and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#318e15

#35158e · #8e156e

#8e7215 · #158e72

Split-complementary

Open in tool →

#6e8e15 · #158e35

#8e3515 · #318e15 · #156e8e

Contrast

#72158e as textRatioAAAA largeAAAFix
Aaon white
9.49:1passpasspassPasses AAA — no fix needed.
Aaon black
2.21:1failfailfail
  • AA: use #b833e1 as the text (4.6:1)
  • AAA: use #ce71ea as the text (7.17:1)
  • AA: or shift the background to #b3b3b3 (4.53:1)
  • AAA: or shift the background to #dedede (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72158e as the background.

Brands using this color

Fonts for this mood

#72158e reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72158e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72158e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72158e-bd9fc1-adcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md