Color

#720e8b

#720e8b
hex#720e8b
rgbrgb(114, 14, 139)
hslhsl(288, 82%, 30%)
oklchoklch(0.412 0.189 317.8)
Closest name: Ultraberry (#770088)Relative luminance 0.0576

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#278b0e

#330e8b · #8b0e66

#8b720e · #0e8b72

Split-complementary

Open in tool →

#668b0e · #0e8b33

#8b330e · #278b0e · #0e668b

Contrast

#720e8b as textRatioAAAA largeAAAFix
Aaon white
9.76:1passpasspassPasses AAA — no fix needed.
Aaon black
2.15:1failfailfail
  • AA: use #c01ce9 as the text (4.58:1)
  • AAA: use #d66af0 as the text (7.18:1)
  • AA: or shift the background to #b0b0b0 (4.5:1)
  • AAA: or shift the background to #dbdbdb (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #720e8b as the background.

Brands using this color

Fonts for this mood

#720e8b reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #720e8b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #720e8b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/720e8b-be9fc1-aacb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md