Color

#720d39

#720d39
hex#720d39
rgbrgb(114, 13, 57)
hslhsl(334, 80%, 25%)
oklchoklch(0.364 0.136 1.7)
Closest name: Bordeaux (#7b002c)Relative luminance 0.0416

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0d7347

#730d6c · #73140d

#39730d · #0d3973

Split-complementary

Open in tool →

#0d7314 · #0d6c73

#6c730d · #0d7347 · #140d73

Contrast

#720d39 as textRatioAAAA largeAAAFix
Aaon white
11.46:1passpasspassPasses AAA — no fix needed.
Aaon black
1.83:1failfailfail
  • AA: use #e11970 as the text (4.57:1)
  • AAA: use #ee68a2 as the text (7.14:1)
  • AA: or shift the background to #a3a3a3 (4.54:1)
  • AAA: or shift the background to #cccccc (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #720d39 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#720d39 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #720d39
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #720d39 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/720d39-c49ca9-62cb6b-2d1f1f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md