Color

#720d17

#720d17
hex#720d17
rgbrgb(114, 13, 23)
hslhsl(354, 80%, 25%)
oklchoklch(0.356 0.133 23.3)
Closest name: Blood Brother (#770011)Relative luminance 0.0393

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0d7369

#730d4a · #73360d

#17730d · #0d1773

Split-complementary

Open in tool →

#0d7336 · #0d4a73

#4a730d · #0d7369 · #360d73

Contrast

#720d17 as textRatioAAAA largeAAAFix
Aaon white
11.76:1passpasspassPasses AAA — no fix needed.
Aaon black
1.79:1failfailfail
  • AA: use #e6192e as the text (4.54:1)
  • AAA: use #ef6c79 as the text (7.09:1)
  • AA: or shift the background to #a1a1a1 (4.55:1)
  • AAA: or shift the background to #c9c9c9 (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #720d17 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#720d17 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #720d17
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #720d17 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/720d17-c49d9c-62cb8e-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md