Color

#720ba2

#720ba2
hex#720ba2
rgbrgb(114, 11, 162)
hslhsl(281, 87%, 34%)
oklchoklch(0.429 0.21 310)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.0643

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3ba20b

#270ba2 · #a20b86

#a2720b · #0ba272

Split-complementary

Open in tool →

#86a20b · #0ba227

#a2270b · #3ba20b · #0b86a2

Contrast

#720ba2 as textRatioAAAA largeAAAFix
Aaon white
9.19:1passpasspassPasses AAA — no fix needed.
Aaon black
2.29:1failfailfail
  • AA: use #b32df0 as the text (4.55:1)
  • AAA: use #cb70f5 as the text (7.18:1)
  • AA: or shift the background to #b8b8b8 (4.63:1)
  • AAA: or shift the background to #e3e3e3 (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #720ba2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#720ba2 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #720ba2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #720ba2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/720ba2-ba9fc1-b6cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md