Color

#720995

#720995
hex#720995
rgbrgb(114, 9, 149)
hslhsl(285, 89%, 31%)
oklchoklch(0.417 0.2 314.3)
Closest name: Ultraberry (#770088)Relative luminance 0.0594

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2c9509

#2c0995 · #950972

#957209 · #099572

Split-complementary

Open in tool →

#729509 · #09952c

#952c09 · #2c9509 · #097295

Contrast

#720995 as textRatioAAAA largeAAAFix
Aaon white
9.6:1passpasspassPasses AAA — no fix needed.
Aaon black
2.19:1failfailfail
  • AA: use #bb18f2 as the text (4.53:1)
  • AAA: use #d36af6 as the text (7.16:1)
  • AA: or shift the background to #b3b3b3 (4.58:1)
  • AAA: or shift the background to #dedede (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #720995 as the background.

Brands using this color

Fonts for this mood

#720995 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #720995
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #720995 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/720995-bc9fc1-afcb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md