Color

#72081d

#72081d
hex#72081d
rgbrgb(114, 8, 29)
hslhsl(348, 87%, 24%)
oklchoklch(0.354 0.135 19.2)
Closest name: Evil Forces (#770022)Relative luminance 0.0384

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#08725d

#720852 · #722808

#1d7208 · #081d72

Split-complementary

Open in tool →

#087228 · #085272

#527208 · #08725d · #280872

Contrast

#72081d as textRatioAAAA largeAAAFix
Aaon white
11.88:1passpasspassPasses AAA — no fix needed.
Aaon black
1.77:1failfailfail
  • AA: use #ea103c as the text (4.64:1)
  • AAA: use #f46683 as the text (7.07:1)
  • AA: or shift the background to #a1a1a1 (4.6:1)
  • AAA: or shift the background to #c7c7c7 (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72081d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72081d reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72081d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72081d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72081d-c49c9f-62cb83-2d231f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md