Color

#72080d

#72080d
hex#72080d
rgbrgb(114, 8, 13)
hslhsl(357, 87%, 24%)
oklchoklch(0.352 0.137 26.5)
Closest name: Barolo (#71000e)Relative luminance 0.0378

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#08726d

#720843 · #723808

#0d7208 · #080d72

Split-complementary

Open in tool →

#087238 · #084372

#437208 · #08726d · #380872

Contrast

#72080d as textRatioAAAA largeAAAFix
Aaon white
11.96:1passpasspassPasses AAA — no fix needed.
Aaon black
1.76:1failfailfail
  • AA: use #ea101b as the text (4.59:1)
  • AAA: use #f56b72 as the text (7.23:1)
  • AA: or shift the background to #a1a1a1 (4.63:1)
  • AAA: or shift the background to #c7c7c7 (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72080d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72080d reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72080d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72080d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72080d-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md