Color

#720704

#720704
hex#720704
rgbrgb(114, 7, 4)
hslhsl(2, 93%, 23%)
oklchoklch(0.351 0.138 29.2)
Closest name: Barolo (#71000e)Relative luminance 0.0374

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#046e71

#710437 · #713e04

#047108 · #080471

Split-complementary

Open in tool →

#04713e · #043771

#377104 · #046e71 · #3e0471

Contrast

#720704 as textRatioAAAA largeAAAFix
Aaon white
12.02:1passpasspassPasses AAA — no fix needed.
Aaon black
1.75:1failfailfail
  • AA: use #ec1009 as the text (4.64:1)
  • AAA: use #f96762 as the text (7.14:1)
  • AA: or shift the background to #a1a1a1 (4.65:1)
  • AAA: or shift the background to #c7c7c7 (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #720704 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#720704 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #720704
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #720704 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/720704-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md