Color

#72047c

#72047c
hex#72047c
rgbrgb(114, 4, 124)
hslhsl(295, 94%, 25%)
oklchoklch(0.396 0.183 324)
Closest name: Ultraberry (#770088)Relative luminance 0.0512

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0e7c04

#36047c · #7c044a

#7c7204 · #047c72

Split-complementary

Open in tool →

#4a7c04 · #047c36

#7c3604 · #0e7c04 · #044a7c

Contrast

#72047c as textRatioAAAA largeAAAFix
Aaon white
10.38:1passpasspassPasses AAA — no fix needed.
Aaon black
2.02:1failfailfail
  • AA: use #cd07df as the text (4.69:1)
  • AAA: use #ec52fa as the text (7.15:1)
  • AA: or shift the background to #ababab (4.52:1)
  • AAA: or shift the background to #d4d4d4 (7:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72047c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72047c reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72047c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72047c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72047c-c19fbf-9dcb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md