Color

#720369

#720369
hex#720369
rgbrgb(114, 3, 105)
hslhsl(305, 95%, 23%)
oklchoklch(0.383 0.17 332.5)
Closest name: purple (#800080)Relative luminance 0.0466

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#03720c

#440372 · #720331

#697203 · #036972

Split-complementary

Open in tool →

#317203 · #037244

#724403 · #03720c · #033172

Contrast

#720369 as textRatioAAAA largeAAAFix
Aaon white
10.87:1passpasspassPasses AAA — no fix needed.
Aaon black
1.93:1failfailfail
  • AA: use #d605c4 as the text (4.68:1)
  • AAA: use #fa42eb as the text (7.04:1)
  • AA: or shift the background to #a8a8a8 (4.57:1)
  • AAA: or shift the background to #d1d1d1 (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #720369 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#720369 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #720369
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #720369 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/720369-c19fba-8ccb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md