Color

#72034b

#72034b
hex#72034b
rgbrgb(114, 3, 75)
hslhsl(321, 95%, 23%)
oklchoklch(0.366 0.151 349)
Closest name: Bordeaux (#7b002c)Relative luminance 0.0415

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#03722a

#620372 · #720314

#4b7203 · #034b72

Split-complementary

Open in tool →

#147203 · #037262

#726203 · #03722a · #031472

Contrast

#72034b as textRatioAAAA largeAAAFix
Aaon white
11.47:1passpasspassPasses AAA — no fix needed.
Aaon black
1.83:1failfailfail
  • AA: use #e00693 as the text (4.62:1)
  • AAA: use #fb51bf as the text (7.03:1)
  • AA: or shift the background to #a3a3a3 (4.55:1)
  • AAA: or shift the background to #cccccc (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72034b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72034b reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72034b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72034b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72034b-c19fb1-70cb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md