Color

#72032a

#72032a
hex#72032a
rgbrgb(114, 3, 42)
hslhsl(339, 95%, 23%)
oklchoklch(0.354 0.139 10.4)
Closest name: Evil Forces (#770022)Relative luminance 0.0381

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#03724b

#720362 · #721403

#2a7203 · #032a72

Split-complementary

Open in tool →

#037214 · #036272

#627203 · #03724b · #140372

Contrast

#72032a as textRatioAAAA largeAAAFix
Aaon white
11.92:1passpasspassPasses AAA — no fix needed.
Aaon black
1.76:1failfailfail
  • AA: use #ea0656 as the text (4.66:1)
  • AAA: use #fb5b93 as the text (7.02:1)
  • AA: or shift the background to #a1a1a1 (4.61:1)
  • AAA: or shift the background to #c7c7c7 (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72032a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72032a reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72032a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72032a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72032a-c49ca5-62cb74-2d211f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md