Color

#720274

#720274
hex#720274
rgbrgb(114, 2, 116)
hslhsl(299, 97%, 23%)
oklchoklch(0.39 0.178 327.4)
Closest name: Ultraberry (#770088)Relative luminance 0.0488

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#047402

#390274 · #74023d

#747202 · #027472

Split-complementary

Open in tool →

#3d7402 · #027439

#743902 · #047402 · #023d74

Contrast

#720274 as textRatioAAAA largeAAAFix
Aaon white
10.63:1passpasspassPasses AAA — no fix needed.
Aaon black
1.98:1failfailfail
  • AA: use #d003d3 as the text (4.64:1)
  • AAA: use #f93bfc as the text (7.06:1)
  • AA: or shift the background to #ababab (4.63:1)
  • AAA: or shift the background to #d4d4d4 (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #720274 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#720274 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #720274
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #720274 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/720274-c19fbd-96cb62-2d1f27-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md