Color

#72007a

#72007a
hex#72007a
rgbrgb(114, 0, 122)
hslhsl(296, 100%, 24%)
oklchoklch(0.393 0.184 324.9)
Closest name: Ultraberry (#770088)Relative luminance 0.0498

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#087a00

#35007a · #7a0045

#7a7200 · #007a72

Split-complementary

Open in tool →

#457a00 · #007a35

#7a3500 · #087a00 · #00457a

Contrast

#72007a as textRatioAAAA largeAAAFix
Aaon white
10.52:1passpasspassPasses AAA — no fix needed.
Aaon black
2:1failfailfail
  • AA: use #cd00db as the text (4.62:1)
  • AAA: use #f347ff as the text (7.16:1)
  • AA: or shift the background to #ababab (4.58:1)
  • AAA: or shift the background to #d4d4d4 (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72007a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72007a reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72007a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72007a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72007a-c19fbf-9ccb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md