Color

#7173a8

#7173a8
hex#7173a8
rgbrgb(113, 115, 168)
hslhsl(238, 24%, 55%)
oklchoklch(0.575 0.081 281.9)
Closest name: Flood (#6677bb)Relative luminance 0.186

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a8a671

#718ea8 · #8a71a8

#a87173 · #73a871

Split-complementary

Open in tool →

#a88a71 · #8ea871

#a8718e · #a8a671 · #71a88a

Contrast

#7173a8 as textRatioAAAA largeAAAFix
Aaon white
4.45:1failpassfail
  • AA: use #6e6fa6 as the text (4.68:1)
  • AAA: use #515385 as the text (7.18:1)
  • AA: or shift the background to #080808 (4.5:1)
Aaon black
4.72:1passpassfail
  • AAA: use #9092bb as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7173a8 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #7173a8
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7173a8 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7173a8-9f9cc4-df944e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md