#712bd4 as text	Ratio	AA	AA large	AAA	Fix
Aaon white	7:1	pass	pass	pass	Passes AAA — no fix needed.
Aaon black	3:1	fail	fail	fail	AA: use #8e56dc as the text (4.51:1) AAA: use #ad84e6 as the text (7.22:1) AA: or shift the background to #d1d1d1 (4.59:1) AAA: or shift the background to #ffffff (7:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #712bd4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

6d28d9 0f0f0f a3e635 ffffff

Neobank

Open in tool →

Purple-and-lime is the challenger-bank uniform — high energy, and clearly not a legacy bank.

Vivid Bold ModernFintech

Fonts for this mood

#712bd4 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

Technical fonts →Modern fonts →

mcpConnect your agent — build around #712bd4

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›analyze #712bd4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/712bd4-b19cc4-dfd54e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md