Color

#707dc7

#707dc7
hex#707dc7
rgbrgb(112, 125, 199)
hslhsl(231, 44%, 61%)
oklchoklch(0.611 0.113 275)
Closest name: Flood (#6677bb)Relative luminance 0.2224

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c7ba70

#70a9c7 · #8e70c7

#c7707d · #7dc770

Split-complementary

Open in tool →

#c78e70 · #a9c770

#c770a9 · #c7ba70 · #70c78e

Contrast

#707dc7 as textRatioAAAA largeAAAFix
Aaon white
3.86:1failpassfail
  • AA: use #6170c2 as the text (4.56:1)
  • AAA: use #4251a9 as the text (7.04:1)
  • AA: or shift the background to #1a1a1a (4.51:1)
Aaon black
5.45:1passpassfail
  • AAA: use #8994d1 as the text (7.22:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #707dc7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#707dc7 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #707dc7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #707dc7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/707dc7-9c9ec4-df834e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md