Color

#707ceb

#707ceb
hex#707ceb
rgbrgb(112, 124, 235)
hslhsl(234, 75%, 68%)
oklchoklch(0.63 0.165 275.9)
Closest name: Pan Purple (#657aef)Relative luminance 0.2386

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ebde70

#70baeb · #a170eb

#eb707c · #7ceb70

Split-complementary

Open in tool →

#eba170 · #baeb70

#eb70ba · #ebde70 · #70eba1

Contrast

#707ceb as textRatioAAAA largeAAAFix
Aaon white
3.64:1failpassfail
  • AA: use #5a68e7 as the text (4.6:1)
  • AAA: use #2d3fe1 as the text (7.22:1)
  • AA: or shift the background to #1f1f1f (4.53:1)
Aaon black
5.77:1passpassfail
  • AAA: use #8791ee as the text (7.31:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #707ceb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#707ceb reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #707ceb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #707ceb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/707ceb-9d9cc4-df8a4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md