Color

#7070eb

#7070eb
hex#7070eb
rgbrgb(112, 112, 235)
hslhsl(240, 75%, 68%)
oklchoklch(0.608 0.181 279.6)
Closest name: mediumslateblue (#7b68ee)Relative luminance 0.2103

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ebeb70

#70adeb · #ad70eb

#eb7070 · #70eb70

Split-complementary

Open in tool →

#ebad70 · #adeb70

#eb70ad · #ebeb70 · #70ebad

Contrast

#7070eb as textRatioAAAA largeAAAFix
Aaon white
4.03:1failpassfail
  • AA: use #6363e9 as the text (4.68:1)
  • AAA: use #3b3be3 as the text (7.19:1)
  • AA: or shift the background to #141414 (4.57:1)
Aaon black
5.21:1passpassfail
  • AAA: use #8b8bee as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7070eb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7070eb reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7070eb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7070eb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7070eb-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md