Color

#70699b

#70699b
hex#70699b
rgbrgb(112, 105, 155)
hslhsl(248, 20%, 51%)
oklchoklch(0.547 0.077 290)
Closest name: Bureaucracy (#746c8f)Relative luminance 0.1591

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#949b69

#697b9b · #89699b

#9b7069 · #699b70

Split-complementary

Open in tool →

#9b8969 · #7b9b69

#9b697b · #949b69 · #699b89

Contrast

#70699b as textRatioAAAA largeAAAFix
Aaon white
5.02:1passpassfail
  • AAA: use #59547d as the text (7.03:1)
Aaon black
4.18:1failpassfail
  • AA: use #766f9f as the text (4.54:1)
  • AAA: use #9691b6 as the text (7.02:1)
  • AA: or shift the background to #f5f5f5 (4.6:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #70699b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #70699b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #70699b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/70699b-a69cc4-dfac4e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md