Color

#704a23

#704a23
hex#704a23
rgbrgb(112, 74, 35)
hslhsl(30, 52%, 29%)
oklchoklch(0.443 0.075 64.4)
Closest name: Chocolate Rain (#714f29)Relative luminance 0.0846

Colors that go with #704a23

Champagne, Copper and Rust lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #704a23

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#234a70

#702323 · #707023

#23704a · #4a2370

Split-complementary

Open in tool →

#237070 · #232370

#237023 · #234a70 · #702370

Contrast

#704a23 as textRatioAAAA largeAAAFix
Aaon white
7.8:1passpasspassPasses AAA — no fix needed.
Aaon black
2.69:1failfailfail
  • AA: use #9f6932 as the text (4.54:1)
  • AAA: use #c78a4d as the text (7.17:1)
  • AA: or shift the background to #c7c7c7 (4.61:1)
  • AAA: or shift the background to #f5f5f5 (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #704a23 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#704a23 reads as warm, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #704a23
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #704a23 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/704a23-c4b59c-62c9cb-2d2c1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md