Color

#70448d

#70448d
hex#70448d
rgbrgb(112, 68, 141)
hslhsl(276, 35%, 41%)
oklchoklch(0.47 0.122 310.3)
Closest name: Grapes of Italy (#714a8b)Relative luminance 0.095

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#618d44

#4b448d · #8d4486

#8d7044 · #448d70

Split-complementary

Open in tool →

#868d44 · #448d4b

#8d4b44 · #618d44 · #44868d

Contrast

#70448d as textRatioAAAA largeAAAFix
Aaon white
7.24:1passpasspassPasses AAA — no fix needed.
Aaon black
2.9:1failfailfail
  • AA: use #9261b3 as the text (4.58:1)
  • AAA: use #ac87c5 as the text (7.03:1)
  • AA: or shift the background to #cccccc (4.51:1)
  • AAA: or shift the background to #fcfcfc (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #70448d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#70448d reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #70448d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #70448d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/70448d-b99cc4-bfcb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md