Color
#70418b
#70418brgb(112, 65, 139)hsl(278, 36%, 40%)oklch(0.464 0.125 311.8)Colors that go with #70418b
Crimson, Denim and Midnight Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Crimson #dc143c
shippedCrimson is paired with #70418b in 4 real palettes, including Wells Fargo's brand system and Lenovo's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #70418b: 5 real palettes, including Hinge's brand system and Slack's brand system, as the accent.
Midnight Blue #191970
shipped6 real palettes, including Kraken's brand system and Lufthansa's brand system put Midnight Blue beside #70418b, as the lead colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #70418b in 5 real palettes, including Wayfair's brand system and Stripe's brand system, as the supporting colour.
Taupe #483c32
shippedTaupe is paired with #70418b in 5 real palettes, including Superhuman's brand system and Datadog's brand system, as the lead colour.
Tomato #ff6347
shipped4 real palettes, including Golden Hour and GitLab's brand system put Tomato beside #70418b, as the supporting colour.
Dark Olive Green #556b2f
complementaryDark Olive Green sits directly opposite #70418b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #70418b: softer than #000 and cool enough to feel like part of the same palette.
Real palettes that use #70418b
Tints & shades
Harmonies
Contrast
| #70418b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 7.45:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.82:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #70418b as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#70418b reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #70418b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/70418b-ba9cc4-bbcb62-2d1f2c-ebe9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md