Color

#70294b

#70294b
hex#70294b
rgbrgb(112, 41, 75)
hslhsl(331, 46%, 30%)
oklchoklch(0.395 0.108 353.4)
Closest name: Beet Red (#7e203f)Relative luminance 0.0554

Colors that go with #70294b

Teal, Crimson and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#29704e

#70296f · #702a29

#4b7029 · #294b70

Split-complementary

Open in tool →

#29702a · #296f70

#6f7029 · #29704e · #2a2970

Contrast

#70294b as textRatioAAAA largeAAAFix
Aaon white
9.96:1passpasspassPasses AAA — no fix needed.
Aaon black
2.11:1failfailfail
  • AA: use #bd4c83 as the text (4.53:1)
  • AAA: use #cf7da4 as the text (7.12:1)
  • AA: or shift the background to #b0b0b0 (4.59:1)
  • AAA: or shift the background to #d9d9d9 (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #70294b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#70294b reads as warm, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #70294b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #70294b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/70294b-c49cab-62cb66-2d1f20-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md