Color

#7028dc

#7028dc
hex#7028dc
rgbrgb(112, 40, 220)
hslhsl(264, 72%, 51%)
oklchoklch(0.497 0.244 293.2)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1013

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#94dc28

#283adc · #ca28dc

#dc7028 · #28dc70

Split-complementary

Open in tool →

#dcca28 · #3adc28

#dc283a · #94dc28 · #28dcca

Contrast

#7028dc as textRatioAAAA largeAAAFix
Aaon white
6.94:1passpassfail
  • AAA: use #6d24db as the text (7.18:1)
Aaon black
3.03:1failpassfail
  • AA: use #8d54e3 as the text (4.51:1)
  • AAA: use #ad84eb as the text (7.28:1)
  • AA: or shift the background to #d1d1d1 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7028dc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#7028dc reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7028dc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7028dc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7028dc-b19cc4-dfd34e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md