Color

#701dbf

#701dbf
hex#701dbf
rgbrgb(112, 29, 191)
hslhsl(271, 74%, 43%)
oklchoklch(0.462 0.224 300.2)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.0809

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#6bbf1d

#1f1dbf · #bf1dbc

#bf701d · #1dbf70

Split-complementary

Open in tool →

#bcbf1d · #1dbf1f

#bf1f1d · #6bbf1d · #1dbcbf

Contrast

#701dbf as textRatioAAAA largeAAAFix
Aaon white
8.02:1passpasspassPasses AAA — no fix needed.
Aaon black
2.62:1failfailfail
  • AA: use #9c4ee4 as the text (4.62:1)
  • AAA: use #b77eec as the text (7.21:1)
  • AA: or shift the background to #c2c2c2 (4.5:1)
  • AAA: or shift the background to #f0f0f0 (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #701dbf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#701dbf reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #701dbf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #701dbf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/701dbf-b59cc4-c7cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md