Color

#701966

#701966
hex#701966
rgbrgb(112, 25, 102)
hslhsl(307, 64%, 27%)
oklchoklch(0.391 0.149 333.2)
Closest name: Imperial (#602f6b)Relative luminance 0.051

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#197123

#4f1971 · #71193b

#677119 · #196771

Split-complementary

Open in tool →

#3b7119 · #19714f

#714f19 · #197123 · #193b71

Contrast

#701966 as textRatioAAAA largeAAAFix
Aaon white
10.4:1passpasspassPasses AAA — no fix needed.
Aaon black
2.02:1failfailfail
  • AA: use #c92cb6 as the text (4.52:1)
  • AAA: use #df6dd2 as the text (7.26:1)
  • AA: or shift the background to #ababab (4.53:1)
  • AAA: or shift the background to #d4d4d4 (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #701966 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#701966 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #701966
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #701966 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/701966-c19fb9-89cb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md