Color

#70170f

#70170f
hex#70170f
rgbrgb(112, 23, 15)
hslhsl(5, 76%, 25%)
oklchoklch(0.359 0.124 29.6)
Closest name: Bloodlust (#6b1c1a)Relative luminance 0.0409

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0f6870

#700f38 · #70480f

#0f7017 · #170f70

Split-complementary

Open in tool →

#0f7048 · #0f3870

#38700f · #0f6870 · #480f70

Contrast

#70170f as textRatioAAAA largeAAAFix
Aaon white
11.55:1passpasspassPasses AAA — no fix needed.
Aaon black
1.82:1failfailfail
  • AA: use #e02f1f as the text (4.6:1)
  • AAA: use #ea7166 as the text (7.05:1)
  • AA: or shift the background to #a3a3a3 (4.58:1)
  • AAA: or shift the background to #cccccc (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #70170f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#70170f reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #70170f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #70170f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/70170f-c4a49c-62cba1-2d261f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md