Color

#700bd5

#700bd5
hex#700bd5
rgbrgb(112, 11, 213)
hslhsl(270, 90%, 44%)
oklchoklch(0.474 0.253 296)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.0849

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#70d50b

#0b0bd5 · #d50bd5

#d5700b · #0bd570

Split-complementary

Open in tool →

#d5d50b · #0bd50b

#d50b0b · #70d50b · #0bd5d5

Contrast

#700bd5 as textRatioAAAA largeAAAFix
Aaon white
7.78:1passpasspassPasses AAA — no fix needed.
Aaon black
2.7:1failfailfail
  • AA: use #9c42f5 as the text (4.51:1)
  • AAA: use #b877f8 as the text (7.03:1)
  • AA: or shift the background to #c7c7c7 (4.6:1)
  • AAA: or shift the background to #f5f5f5 (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #700bd5 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#700bd5 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #700bd5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #700bd5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/700bd5-b59cc4-c9cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md