Color

#700877

#700877
hex#700877
rgbrgb(112, 8, 119)
hslhsl(296, 87%, 25%)
oklchoklch(0.391 0.176 325.1)
Closest name: Ultraberry (#770088)Relative luminance 0.0495

Colors that go with #700877

Forest Green, Teal and Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #700877

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#107708

#380877 · #770847

#777008 · #087770

Split-complementary

Open in tool →

#477708 · #087738

#773808 · #107708 · #084777

Contrast

#700877 as textRatioAAAA largeAAAFix
Aaon white
10.55:1passpasspassPasses AAA — no fix needed.
Aaon black
1.99:1failfailfail
  • AA: use #c90fd7 as the text (4.53:1)
  • AAA: use #e958f3 as the text (7.15:1)
  • AA: or shift the background to #ababab (4.6:1)
  • AAA: or shift the background to #d4d4d4 (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #700877 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#700877 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #700877
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #700877 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/700877-c19fbf-9ccb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md