Color

#700774

#700774
hex#700774
rgbrgb(112, 7, 116)
hslhsl(298, 89%, 24%)
oklchoklch(0.388 0.175 326.5)
Closest name: Ultraberry (#770088)Relative luminance 0.0486

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0a7407

#3a0774 · #740741

#747007 · #077470

Split-complementary

Open in tool →

#417407 · #07743a

#743a07 · #0a7407 · #074174

Contrast

#700774 as textRatioAAAA largeAAAFix
Aaon white
10.65:1passpasspassPasses AAA — no fix needed.
Aaon black
1.97:1failfailfail
  • AA: use #cd0cd4 as the text (4.6:1)
  • AAA: use #ef4df5 as the text (7.05:1)
  • AA: or shift the background to #ababab (4.64:1)
  • AAA: or shift the background to #d4d4d4 (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #700774 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#700774 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #700774
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #700774 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/700774-c19fbe-98cb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md