Color

#7004dc

#7004dc
hex#7004dc
rgbrgb(112, 4, 220)
hslhsl(270, 96%, 44%)
oklchoklch(0.478 0.261 294.8)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.087

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#70dc04

#0404dc · #dc04dc

#dc7004 · #04dc70

Split-complementary

Open in tool →

#dcdc04 · #04dc04

#dc0404 · #70dc04 · #04dcdc

Contrast

#7004dc as textRatioAAAA largeAAAFix
Aaon white
7.66:1passpasspassPasses AAA — no fix needed.
Aaon black
2.74:1failfailfail
  • AA: use #9e41fb as the text (4.6:1)
  • AAA: use #ba78fc as the text (7.18:1)
  • AA: or shift the background to #c7c7c7 (4.53:1)
  • AAA: or shift the background to #f5f5f5 (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7004dc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7004dc reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7004dc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7004dc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7004dc-b59cc4-c9cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md