Color

#70013a

#70013a
hex#70013a
rgbrgb(112, 1, 58)
hslhsl(329, 98%, 22%)
oklchoklch(0.354 0.143 358.9)
Closest name: Bordeaux (#7b002c)Relative luminance 0.0377

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#016f36

#6d016f · #6f0103

#3a6f01 · #013a6f

Split-complementary

Open in tool →

#036f01 · #016f6d

#6f6d01 · #016f36 · #01036f

Contrast

#70013a as textRatioAAAA largeAAAFix
Aaon white
11.97:1passpasspassPasses AAA — no fix needed.
Aaon black
1.75:1failfailfail
  • AA: use #e30276 as the text (4.54:1)
  • AAA: use #fd53ab as the text (7:1)
  • AA: or shift the background to #a1a1a1 (4.63:1)
  • AAA: or shift the background to #c7c7c7 (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #70013a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#70013a reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #70013a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #70013a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/70013a-c49cac-62cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md