Color

#700018

#700018
hex#700018
rgbrgb(112, 0, 24)
hslhsl(347, 100%, 22%)
oklchoklch(0.345 0.139 20.1)
Closest name: Barolo (#71000e)Relative luminance 0.0351

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#007058

#700050 · #702000

#187000 · #001870

Split-complementary

Open in tool →

#007020 · #005070

#507000 · #007058 · #200070

Contrast

#700018 as textRatioAAAA largeAAAFix
Aaon white
12.34:1passpasspassPasses AAA — no fix needed.
Aaon black
1.7:1failfailfail
  • AA: use #eb0033 as the text (4.58:1)
  • AAA: use #ff5c7f as the text (7.09:1)
  • AA: or shift the background to #9e9e9e (4.6:1)
  • AAA: or shift the background to #c4c4c4 (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #700018 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#700018 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #700018
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #700018 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/700018-c49ca0-62cb82-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md