Color

#698cd3

#698cd3
hex#698cd3
rgbrgb(105, 140, 211)
hslhsl(220, 55%, 62%)
oklchoklch(0.644 0.114 263.5)
Closest name: Blue Jay (#5588dd)Relative luminance 0.2646

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d3b069

#69c2d3 · #7b69d3

#d3698c · #8cd369

Split-complementary

Open in tool →

#d37b69 · #c2d369

#d369c2 · #d3b069 · #69d37b

Contrast

#698cd3 as textRatioAAAA largeAAAFix
Aaon white
3.34:1failpassfail
  • AA: use #4974ca as the text (4.53:1)
  • AAA: use #2f55a2 as the text (7.14:1)
  • AA: or shift the background to #262626 (4.53:1)
Aaon black
6.29:1passpassfail
  • AAA: use #7595d7 as the text (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #698cd3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#698cd3 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #698cd3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #698cd3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/698cd3-9ca5c4-df694e-211f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md