Color

#698c7a

#698c7a
hex#698c7a
rgbrgb(105, 140, 122)
hslhsl(149, 14%, 48%)
oklchoklch(0.608 0.048 162.2)
Closest name: Aloe Vera (#678779)Relative luminance 0.2316

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8c697b

#6a8c69 · #698c8b

#7a698c · #8c7a69

Split-complementary

Open in tool →

#8b698c · #8c696a

#696a8c · #8c697b · #8c8b69

Contrast

#698c7a as textRatioAAAA largeAAAFix
Aaon white
3.73:1failpassfail
  • AA: use #5e7d6d as the text (4.54:1)
  • AAA: use #465d51 as the text (7.13:1)
  • AA: or shift the background to #1c1c1c (4.57:1)
Aaon black
5.63:1passpassfail
  • AAA: use #7f9f8e as the text (7.25:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #698c7a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #698c7a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #698c7a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/698c7a-a2beb3-d459d4-1f2d2c-e9f1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md