Color

#697fd8

#697fd8
hex#697fd8
rgbrgb(105, 127, 216)
hslhsl(228, 59%, 63%)
oklchoklch(0.62 0.137 271.5)
Closest name: Blue Jay (#5588dd)Relative luminance 0.2314

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d8c269

#69b7d8 · #8a69d8

#d8697f · #7fd869

Split-complementary

Open in tool →

#d88a69 · #b7d869

#d869b7 · #d8c269 · #69d88a

Contrast

#697fd8 as textRatioAAAA largeAAAFix
Aaon white
3.73:1failpassfail
  • AA: use #556ed3 as the text (4.61:1)
  • AAA: use #314dbf as the text (7.13:1)
  • AA: or shift the background to #1c1c1c (4.57:1)
Aaon black
5.63:1passpassfail
  • AAA: use #8194df as the text (7.23:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #697fd8 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#697fd8 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #697fd8
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #697fd8 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/697fd8-9c9fc4-df7c4e-231f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md