brandsweets

Color

#697db0

#697db0
hex#697db0
rgbrgb(105, 125, 176)
hslhsl(223, 31%, 55%)
oklchoklch(0.595 0.082 267.5)
Closest name: Flood (#6677bb)Relative luminance 0.2081
CoolMuted
Open in palette toolCheck contrast

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →
697db0b09c69

#b09c69

Analogous

Open in tool →
697db069a0b07869b0

#69a0b0 · #7869b0

Triadic

Open in tool →
697db0b0697d7db069

#b0697d · #7db069

Split-complementary

Open in tool →
697db0b07869a0b069

#b07869 · #a0b069

Tetradic

Open in tool →
697db0b069a0b09c6969b078

#b069a0 · #b09c69 · #69b078

Contrast

#697db0 as textRatioAAAA largeAAAFix
Aaon white
4.07:1failpassfail
  • AA: use #5f74ab as the text (4.59:1)
  • AAA: use #455682 as the text (7.23:1)
  • AA: or shift the background to #141414 (4.53:1)
Aaon black
5.16:1passpassfail
  • AAA: use #8797c0 as the text (7.22:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #697db0 as the background.

Brands using this color

mcpConnect your agent — build around #697db0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #697db0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/697db0-9ca3c4-df704e-211f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md