Color

#697ce8

#697ce8
hex#697ce8
rgbrgb(105, 124, 232)
hslhsl(231, 73%, 66%)
oklchoklch(0.624 0.163 273.3)
Closest name: Pan Purple (#657aef)Relative luminance 0.2324

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#e8d569

#69bbe8 · #9569e8

#e8697c · #7ce869

Split-complementary

Open in tool →

#e89569 · #bbe869

#e869bb · #e8d569 · #69e895

Contrast

#697ce8 as textRatioAAAA largeAAAFix
Aaon white
3.72:1failpassfail
  • AA: use #5369e4 as the text (4.66:1)
  • AAA: use #2742dd as the text (7.22:1)
  • AA: or shift the background to #1c1c1c (4.58:1)
Aaon black
5.65:1passpassfail
  • AAA: use #7f8feb as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #697ce8 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#697ce8 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #697ce8
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #697ce8 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/697ce8-9c9ec4-df834e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md