Color

#697c8c

#697c8c
hex#697c8c
rgbrgb(105, 124, 140)
hslhsl(207, 14%, 48%)
oklchoklch(0.577 0.033 243.8)
Closest name: Citadel (#6a7f8b)Relative luminance 0.1931

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8c7969

#698c8a · #696b8c

#8c697c · #7c8c69

Split-complementary

Open in tool →

#8c696b · #8c8a69

#8a698c · #8c7969 · #6b8c69

Contrast

#697c8c as textRatioAAAA largeAAAFix
Aaon white
4.32:1failpassfail
  • AA: use #657786 as the text (4.63:1)
  • AAA: use #4d5a66 as the text (7.07:1)
  • AA: or shift the background to #0d0d0d (4.5:1)
Aaon black
4.86:1passpassfail
  • AAA: use #8898a5 as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #697c8c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #697c8c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #697c8c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/697c8c-9cadc4-df4e53-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md