Farmers Market
Open in tool →Tomato, leaf and honey — the three colors of a produce stand, warm enough to make anything look fresh.
Color
#697920
#697920
hex
#697920rgb
rgb(105, 121, 32)hsl
hsl(71, 58%, 30%)oklch
oklch(0.545 0.113 119.2)Closest name: Enchanted Forest (#5c821a)Relative luminance 0.1678
Colors that go with #697920
Charcoal, Blue Violet and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #697920: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Blue Violet #8a2be2
complementaryshippedBlue Violet sits directly opposite #697920 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blue #0000ff
shipped4 real palettes, including Kia's brand system and Warp's brand system put Blue beside #697920, as the accent.
Champagne #f7e7ce
shipped5 real palettes, including Forest Floor and Bramble put Champagne beside #697920, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #697920: 4 real palettes, including Wellness and Clay & Linen, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #697920 in 4 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #697920: 5 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour.
Royal Blue #4169e1
split-complementshippedRoyal Blue is a split-complement of #697920: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Real palettes that use #697920
Tints & shades
Harmonies
Contrast
| #697920 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.82:1 | pass | pass | fail |
|
Aaon black | 4.36:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #697920 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#697920 reads as dark, luxury, bold. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #697920
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #697920 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/697920-b6bea2-4e7adf-252d1f-f1efe9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md