Color

#6973bf

#6973bf
hex#6973bf
rgbrgb(105, 115, 191)
hslhsl(233, 40%, 58%)
oklchoklch(0.581 0.117 276.5)
Closest name: Flood (#6677bb)Relative luminance 0.1903

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bfb569

#699ebf · #8a69bf

#bf6973 · #73bf69

Split-complementary

Open in tool →

#bf8a69 · #9ebf69

#bf699e · #bfb569 · #69bf8a

Contrast

#6973bf as textRatioAAAA largeAAAFix
Aaon white
4.37:1failpassfail
  • AA: use #6570bd as the text (4.56:1)
  • AAA: use #4651a4 as the text (7.06:1)
  • AA: or shift the background to #0a0a0a (4.53:1)
Aaon black
4.81:1passpassfail
  • AAA: use #8d94ce as the text (7.26:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #6973bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#6973bf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #6973bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #6973bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/6973bf-9c9cc4-df884e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md