Color

#69739b

#69739b
hex#69739b
rgbrgb(105, 115, 155)
hslhsl(228, 20%, 51%)
oklchoklch(0.563 0.063 273.4)
Closest name: Bureaucracy (#746c8f)Relative luminance 0.1763

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9b9169

#698c9b · #78699b

#9b6973 · #739b69

Split-complementary

Open in tool →

#9b7869 · #8c9b69

#9b698c · #9b9169 · #699b78

Contrast

#69739b as textRatioAAAA largeAAAFix
Aaon white
4.64:1passpassfail
  • AAA: use #4e5574 as the text (7.3:1)
Aaon black
4.53:1passpassfail
  • AAA: use #8e95b4 as the text (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #69739b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #69739b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #69739b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/69739b-9c9fc4-df7c4e-231f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md