Color

#69734e

#69734e
hex#69734e
rgbrgb(105, 115, 78)
hslhsl(76, 19%, 38%)
oklchoklch(0.537 0.056 120.6)
Closest name: Beat Around the Bush (#6e6a44)Relative luminance 0.1581

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#584e73

#736b4e · #57734e

#4e6973 · #734e69

Split-complementary

Open in tool →

#4e5773 · #6b4e73

#4e736b · #584e73 · #734e57

Contrast

#69734e as textRatioAAAA largeAAAFix
Aaon white
5.04:1passpassfail
  • AAA: use #535b3e as the text (7.16:1)
Aaon black
4.16:1failpassfail
  • AA: use #6f7953 as the text (4.54:1)
  • AAA: use #8f9c6d as the text (7.14:1)
  • AA: or shift the background to #f2f2f2 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #69734e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #69734e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #69734e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/69734e-b3bea2-4e6edf-232d1f-f1efe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md